Digital Marketing.
Package A: Focus on Consistent Outreach & Presence
Goal: Enhance your online appeal with more diverse content and smarter advertising to actively engage potential customers and drive more interaction.
Consistent Social Media Presence:
We'll create and post engaging content on your primary social platform (Facebook or Instagram) 2-3 times per week. This includes relevant photos, shop updates, local happenings, and specials to keep your audience informed.
We'll monitor comments and messages during business hours and assist with timely responses.
Targeted Local Ads:
We'll run foundational ad campaigns on Facebook and Instagram, primarily focused on local awareness and reach within the Fredericksburg area.
We manage the basic setup, targeting (geographical, broad interests), and monitor ad performance.
Easy-to-Understand Reports:
Each month, you'll receive a summary report highlighting key metrics like post reach, engagement (likes, comments, shares), and basic ad results (people reached, clicks).
Monthly Service Fee: $750 (Covers our time for content creation, basic ad management, monitoring, and reporting).
Recommended Ad Budget: Starting at $500 - $1,000 per month (Goes directly to Meta for ad placement).
Package B: Focus on Content Creation & Sophistication
Goal: Enhance your online appeal with more diverse content and smarter advertising to actively engage potential customers and drive more interaction.
Consistent Social Media Presence:
We'll create and post a richer mix of content across Facebook and Instagram 3-5 times per week. This includes photos, simple video clips or reels, interactive stories, and curated shares relevant to your brand.
We provide more active comment/message engagement support.
Targeted Local Ads:
We'll run more sophisticated ad campaigns focused on driving specific actions (e.g., website traffic, messages, calls) within the Fredericksburg market.
Includes more defined audience targeting (interests, behaviors), A/B testing of ad creatives/copy, and ongoing performance optimization.
Easy-to-Understand Reports:
Each month, you'll receive a detailed report including metrics from Package A, plus insights on ad performance (e.g., cost per click/result), audience engagement trends, and basic recommendations.
Monthly Service Fee: $1,500 (Covers enhanced content creation, advanced ad management, engagement support, and detailed reporting).
Recommended Ad Budget: $1,000 - $2,000 per month (Goes directly to Instagram/Meta for ad placement).
Package C: Focus on Partnership & High Ticket Selling
Goal: Act as your strategic marketing partner, implementing advanced tactics to attract higher-value customers, maximize ROI, and drive significant business results.
Consistent Social Media Presence:
We'll develop and execute a full content strategy across Facebook and Instagram, posting 5-7+ times per week. Includes high-quality photos, professionally edited video content, strategic story sequences, and potentially user-generated content campaigns.
Includes proactive community management and engagement to build brand loyalty.
Targeted Local Ads:
We'll manage comprehensive, multi-faceted ad campaigns utilizing advanced strategies (e.g., retargeting website visitors, building lookalike audiences from customer lists, lead generation forms, conversion tracking). Focus on attracting qualified leads likely interested in higher-value purchases/services.
Involves continuous, in-depth optimization, budget management across campaigns, and potential exploration of funnel integration.
Easy-to-Understand Reports:
You'll receive a comprehensive monthly performance report with deep analysis of all activities, ROI tracking (where feasible), audience insights, strategic recommendations, and trend analysis.
Includes regular strategy calls to discuss performance, planning, and adapt to business goals.
Monthly Service Fee: $3,000 (Covers extensive strategic planning, premium content creation, advanced ad management, detailed analytics, reporting, and dedicated partner support).
Recommended Ad Budget: $2,000+ per month (Goes directly to Meta for ad placement, budget level supports advanced campaign strategies).
Book an appointment.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.